Why Your Website Speed Directly Impacts Revenue

Functionality and aesthetics are important, but speed is king. Google research shows that as page load time goes from 1 second to 3 seconds, the probability of a bounce (a user leaving immediately) increases by 32%.

The Psychology of Speed

Modern users are impatient. We expect instant gratification. When a site lags, it creates friction. This friction leads to frustration, and frustration leads to lost sales.

Core Web Vitals

Google assesses your website based on "Core Web Vitals," a set of metrics that measure real-world user experience:

• Largest Contentful Paint (LCP): How long it takes for the main content to load.
• Interaction to Next Paint (INP): How responsive the site is to clicks.
• Cumulative Layout Shift (CLS): Visual stability (does content jump around?).

Revenue Impact

A slow website doesn't just annoy users; it hurts your wallet in two ways:

1. Lower Conversion Rates: Users are less likely to buy from a slow, clunky site.
2. Lower Search Rankings: Google penalizes slow sites, meaning fewer potential customers will find you in the first place.

How We Build Fast

At WebPlusSupport, we build with performance-first frameworks like Next.js. We optimize images, minify code, and use edge caching to ensure your site loads instantly, anywhere in the world.

Is your slow website costing you customers? Let's give it a turbo boost with our custom Web Design services.